A third of potential customers who request information or quotes online never receive a phone call in response to their requests.
According to a new report from Velocify, a provider of cloud-based customer relationship management (CRM) sales software, that’s just one indication that companies are dropping the ball when it comes to responding to qualified buyers online.
The report, Fortune 100 Online Buyer Experiences Study, was conducted to measure how well the largest companies in America address online inquiries from both B2B and B2C customers. And it shows most companies have "considerable room for improvement."
Companies Fail to Follow Web Leads
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