Business may not seem funny to most, but it ought to be, according to Tim Washer, a former actor and comedy writer who's now Cisco Systems' senior marketing manager for social media.
Creating brand value is as important as feeding the sales funnel, Mr. Washer said at the annual Business Marketing Association meeting in Chicago, and humor is a key ingredient.
Cisco, with Mr. Washer's help, has already embarked on some comedic videos, one of which came last year with the marketing of its ASR 9000 router.
B-to-B Needs More Humor: Cisco Marketing Manager
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