When preaching the gospel of customer experience management, it helps if a CEO has transformed his own company as Mark Lancaster has changed SDL.
Lancaster opened his company’s conference in San Francisco today — the third in a series of five global events — with a sermon on the importance of analyzing data to better understand and serve customers.
He began by noting he led SDL’s own "reinvention" in that area last year, building a company that now competes with a suite of products in analytics, social, documentation, campaign management, e-commerce, web, mobile and other areas.
Dig into Your Data to Delight Your Customers #SDLInnovate
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