This year’s State of Community Management research is the culmination of five years of defining, helping to develop and documenting the discipline of community management — a critical enabler of social business. This year’s research surveyed objective artifacts of community management maturity and enabled us to compare programs across industries and use cases.
The good news is that 76 percent of communities have approved strategies. This is a great indication that organizations and executives can now envision the value communities will contribute to their business and suggests a maturing market.
The bad news? Only 35 percent communities have approved and resourced roadmaps.
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