Apple's a very secretive company, but it's a good guess that there's no playbook in its Cupertino headquarters for incorporating an existing consumer brand into its portfolio.
That's because Apple has never done anything remotely close in its 38-year history. The company has made more than 50 major acquisitions, but they've all been technology companies with little or no profile with consumers. One exception: Apple's $400 million purchase of NeXT in 1997. NeXT, you may recall, was run by Steve Jobs, Apple's cofounder
Luckily for Apple, some consumer brands are much more acquisitive. They have left behind three major options: Read more...
More about Marketing, Apple, Beats, Business, and AdvertisingCan Apple Incorporate Its New Brand Without Missing a Beat?
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