In management science innovation is typically thought of as a process which results in beneficial changes through novel ideas or solutions. Innovation is about change — and change, volatility and flux have been the defining features of the business landscape since World War II and especially since the 1970s. As one commentator succinctly put it in 1990, organizations must “get innovative or get dead."
Let’s examine four ways social business can be associated with innovation and look at the different ways each measures value.
The Innovation Based Business Case for Social
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