The goal of marketing still revolves around accelerating new and repeat sales. But the means to that end has shifted over the past few years.
This fundamental shift can be tied, in part, to digital innovation. However, it’s not just about technology. It’s about the lifestyle shift and what could be considered a "workstyle" shift, which I define as a person’s expectations and preferences in how they work and engage with a company.
How can companies transform the ways they engage with customers and partners and connect to their existing marketing automation systems? Here are three significant points to consider.
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Transforming Connections in an Age of Digital Change
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