Delving into Digital Marketing?: An Airline that Genuinely Delights Passengers using Social Media

Friday, March 7, 2014

An Airline that Genuinely Delights Passengers using Social Media

Social Pros Main Image An Airline that Genuinely Delights Passengers using Social Media

social pros icon An Airline that Genuinely Delights Passengers using Social Media

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Greg Hounslow, WestJet
@greghounslow

Greg Hounslow, Emerging Media Advisor at WestJet, joins the Social Pros Podcast this week to discuss fostering a sense of community with social media amongst guests, how social media can enhance customer relations, and the value of giving customers a pleasant surprise every once in a while (and the measurable ROI there).