![70% Of Brands Response To Customer Complaints On Social Media Within 24 Hours [STUDY]](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_sfnjfWZ8XeNummms1_SqPJ66b21cp4Nqcn2urJltzSI40fh_8u-dUISfgHO7UcvkzL0oVIkgzgep6b6lBF_PcIvzBiZLh3Tp2tJjyrTVRNvkfxW7zmhRl5cXui2mp7rjQw68TgAsINhdr1jf1bGFq9AVF0utZb3YNpr7Qkzz60R5VB-f_k=s0-d)
As a brand using social media, how quickly do you respond to consumer complaints?
If your average response is an hour or less – and it pays to be honest here – you’re in pretty lofty company, as fewer than one in five (18 percent) of brands reply to customer complaints on channels such as Twitter and Facebook within 60 minutes, with 21 percent rarely or never responding at all.
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70% Of Brands Response To Customer Complaints On Social Media Within 24 Hours [STUDY]
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