Dropbox wants Enterprises to store their content in Dropbox. Box wants it in Box. Egnyte, Accellion, Syncplicity … you get the picture. They all want to be your provider as well.
And Microsoft has something to lose if it lets that happen. And it’s not the dollars (you pay for services on the aforementioned vendors’ clouds as units of storage) that these other companies could potentially earn.
The world’s largest software company needs you to keep living and working in its products, like Office and Sharepoint, which you wouldn’t have to do if you stored your stuff on these other clouds.
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What Microsoft Will Do to Keep Your Business
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