Clayton Kershaw, the ace of the Dodgers pitching staff, threw possibly the best no-hitter of all time earlier this month.
However, since Dodgers games are carried by a regional sports network that's available in only 30% of Los Angeles homes, only 55,000 people on average watched Kershaw's accomplishment on June 18 against the Colorado Rockies, according to local ratings provided by Nielsen. Last season, the Dodgers averaged a much higher 226,000 viewers per game on their previous TV home, Fox Prime Ticket.
The small number of viewers highlights the Dodgers' challenges to engage fans during the on-going impasse between the team's new network, SportsNet LA, and pay-TV systems in the Los Angeles regionTime Warner Cable, which agreed to pay the Dodgers $8.35 billion over 25 years to handle distribution and advertising sales for the network, is the only system that currently offers SportsNet LA and, due to the high price of the deal, the company hasn't been able to convince DirecTV, or any other carriers, to sign on. (The price Time Warner would charge rival providers to carry SportsNetLA would make it the most expensive single-team sports network in the U.S.) Read more...
More about Tv Ratings, Entertainment, Sports, Los Angeles Dodgers, and Clayton KershawThe Invisible No-Hitter: Cable Dispute Leaves Dodgers Fans in the Dark
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