Friday, June 27, 2014

Poll Result: Late-for-Dinner Yahoo CEO Is a Non-Story


UPDATE: Even as we covered Yahoo CEO Marissa Mayer's comments on showing up late to an advertiser dinner at the Cannes ad fest last week, we asked readers whether it was really news. Some have argued that a male CEO could have been late without making headlines, while others said it was a valid story, given Yahoo's need to impress the very advertisers at that dinner. After a day of voting and 679 votes cast, the results: Most of you consider it a non-story.

As Alexa Tsotsis wrote on TechCrunch, "Someone was late in France: Ring the alarm."

But Ms. Mayer has been under scrutiny since taking the helm of Yahoo in July 2012. She is facing pressure to turn around the portal as it grapples with competition from Google and Facebook. While Yahoo showed signs of progress in the first quarter as revenue expanded for the first time in more than a year, sales growth is estimated by analysts to remain at less than 5% for the next three years, according to data compiled by Bloomberg.


Continue reading at AdAge.com


Poll Result: Late-for-Dinner Yahoo CEO Is a Non-Story

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