Social media "war rooms" are all the rage for brands, but Gary Varynerchuk isn't buying it.
"I always say, 'marketers ruin everything' and as a proud marketer that makes me laugh," Mr. Vaynerchuk said. What brands are experiencing are diminshing returns. "When everybody is screaming at a loud party, nobody is breaking through."
That's why his 315-person agency, VaynerMedia, has advised against focusing on big TV events, because "there are a lot of everyday events that are much more interesting."
Video: Gary Vaynerchuk On Snapchat and the Problem with Real-Time Marketing
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