Friday, June 13, 2014

What Your Grocery Store Might Look Like in 2025: Different at Night


Picture this: A grocery store with shifting walls that transforms into a restaurant at night and a farmers market on Saturday mornings.

Sound far-fetched? It could happen by as soon as 2025, according to a new exhibit that seeks to predict food retail trends for the next 10 years. The predictions come from the Food Marketing Institute, which represents food retailers operating nearly 40,000 U.S. stores. The organization debuted the exhibit on Wednesday in Chicago as part of a sprawling trade show that it is hosting this week.

The exhibit was overseen by Tesser, a San Francisco-based brand strategy and design firm. In the video above Tesser CEO Tre Musco talks about the project, whose sponsors include Hershey Co., Coca-Cola Refreshments and American Express.


Continue reading at AdAge.com


What Your Grocery Store Might Look Like in 2025: Different at Night

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