BuzzFeed is hoping it can create videos with all the social appeal of "16 Dogs Who Tried Their Best But Didn't Succeed."
BuzzFeed Video has been around for roughly 15 months, but it isn't exactly well known among marketers. The division looks to change that when it hosts its coming-out party to advertisers at next month's Digital Content NewFronts. However, the unveiling will take some explaining.
Our idea is different than the upfronts that say 'This is the line-up for next season' and trot out our stars. Our goal for this is to do education to give an understanding of what makes BuzzFeed video unique," said Jonathan Perelman, who oversees BuzzFeed's agency strategy and was appointed GM of video three months ago. Mr. Perelman discussed those plans further in a video interview below.
BuzzFeed Is About to Take Branded Cat Videos to a Whole New Level
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