WORLD CUP: Facebook Offers Advice To Marketers On Targeting 48.9M U.S. Soccer Fans

Don’t tell Facebook users that soccer isn’t popular in the U.S.: The social network revealed in a post on the Facebook for Business page that approximately 500 million of its 1.28 billion monthly active users are fans of the beautiful game, with 48.9 million of those in the U.S., second only to the host country of 2014 FIFA World Cup Brazil.

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WORLD CUP: Facebook Offers Advice To Marketers On Targeting 48.9M U.S. Soccer Fans