Those who visited the JK Iguatemi shopping mall in Sao Paulo between October and December 2013 experienced the kind of store never before seen in a shopping mall, or anywhere, for that matter. To help promote the launch of the Xperia Z1 waterproof phone, Sony partnered with iris router to create…
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Sony Creates Underwater Store In Shopping Mall To Promote Xperia Z1 Waterproof Smartphone
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