Amazon is making books by big publisher Hachette much less appealing to purchase after a set of failed contract negotiations between the online retailer and Hachette, reports the New York Times.
Amazon apparently wanted better terms from Hachette, the smallest of the five major publishers. But when Hatchette wouldn’t deliver, Amazon decided to raise prices on Hachette books, remove Hachette products from its recommendation features, and increase the shipping wait time on Hachette books.
Amazon has even stopped letting its customers pre-order Hachette books. For example, the site won’t let you pre-order the much anticipated release of Harry Potter author J.K. Rowling’s new book The Silkworm (under the pen name of Robert Galbraith).
I doubt most people will be bothered enough by Amazon’s actions to seek out a different bookseller. Amazon customers are a loyal breed thanks to the company’s Prime membership program, “free” two-day shipping, and closed digital media platform. (For instance, if you prefer ebooks and only ever buy books from the Kindle store, you probably aren’t going to head over to Barnes & Noble’s Nook store just to pick up one or two books. People like having all their stuff under one umbrella.)
The move not only shows what happens when you piss off Amazon, but also demonstrates how much power the retail giant has when it comes to online book sales.
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Hachette demostrates why you don’t want to piss off Amazon
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