No one doubts that email still works. Marketers around the globe are using it every day to promote brand messages and rack up sales. So while both are critical components of the modern marketing mix, there are things to consider.
“The only way to make sense out of change is to plunge into it, move with it, and join the dance,” Alan Watts once said. Hopefully, digital marketers are good dancers.
As consumers, you’ve been warned. And the same goes for retailers with mobile apps. A new staff report issued by the Federal Trade Commission finds that many mobile apps for use in shopping “do not provide consumers with important information – such as how the apps manage payment-related disputes or handle consumer data – prior to download.”
Apparently, smartphone users aren’t fans of in-store tracking. Seriously. It’s as if a grand chorus is rising up with one voice to say, “Are you stalking me? I mean, seriously, are you?”
It doesn’t take much to recognize just how much marketing has changed over the course of the last century.
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Mobile Marketing: The Week in Review
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