‘Tis the season to be online shopping. Gadgets, winter boots or ugly Christmas sweaters, whatever it is you fancy, it’s sure to be found somewhere on the web. For some, the task of online shopping can be an irritating and tiresome feat. But if you’re anything like me, you get a thrill out of finding the best deals and getting the biggest bang for your buck! However, the process of online deal hunting is not always an enjoyable one. That is why whenever I come across a page that finds a way to make my online shopping fun and entertaining, I take notice!
While waiting for valet to bring my car around after work (this process has been known to take up to 20 minutes sometimes!), my mind wanders to my holiday to-do list. My younger cousin, Samantha, is next on my gift list. Unsure what to get her; I start checking out different mobile shopping apps such as Victoria Secret’s junior apparel line, PINK Nation. Next thing I know, I had spent several minutes playing games, such as PINK-O, all while racking up points to put towards different items and prizes!
PINK takes their visitors on a short, but effective, conversion-focused journey. They engage their mobile visitors at a higher level, which as a result, gains them more online leads.
Games are an entertaining way to engage and convert prospects. From the look and feel to the overall messaging, PINK’s mobile app and landing experiences are perfectly tailored to appeal to their target audience.
Thanks to my stellar gaming skills and my exquisite fashion sense, my cousin’s gift was all squared away with time to spare — all before my car arrived. Now, that’s what I like to call savvy shopping!
Deck the Halls with App-Like Games
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