Mobile Marketing: The Week in Review

In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

• Nielsen: Mobile Represents a Huge Opportunity for Brand Marketers

Most marketers have long known what a new report from Nielsen is now telling them; that mobile represents a huge opportunity for brand marketers.

• Report: U.S. Location-Based Search, Advertising Market Thriving

TechNavio, an independent tech-focused research firm, revealed in its newest report that the popularity of mobile devices and media is spurring major growth in the Location-Based Search and Advertising Market in the U.S.

• Real Time Goes Big Time: UM, AOL Launch ‘Moments Marketing’

Looks like real time marketing is going big time. It was just announced that UM, an IPG Mediabrands agency, and AOL Platforms are together developing a real-time marketing platform the firms hope will be campaign-ready by third quarter 2014.

• Plaintiff Gives Twitter the Bird: Company Being Sued Over SMS Ads to Non-Users

Twitter is going to have to defend itself, now that the company has been hit with a potential class-action lawsuit by a Taunton, MA resident.

• iBeacons: Inside the Marketing Matrix

Marketing is a funny thing. Customers like it when their local store staff know what they like and remember them by name, but when it comes to mobile marketing, the tracking and info can seem rather creepy. And if not creepy, then at least as if someone in the matrix has reduced everything about a person to a marketing pitch.

Want to get the latest MMW news and insight delivered straight to you inbox every morning? Click here to sign up for our free newsletter.

Mobile Marketing: The Week in Review