Spring is slowly making its way across the midwest. Maybe you spent your lunch break this week outdoors and couldn’t keep up with your RSS feed. Not to fear, we’ve got a recap of this week’s biggest social media news stories right here.
A recent study found that including human faces in your Instagram photos can result in a 38 percent increase in shares. Quora began offering verified accounts, making it a strong contender for brands looking to add something fresh to their content strategy. Facebook is helping you step up your targeting game on the social network with new features for Lookalike Audiences. Even LinkedIn and Twitter hopped on the new feature bandwagon this week, introducing content trends and photo upgrades, respectively. You can read about each one of these stories in our recap below.
Show Your Face: How Brands Use Faces to Boost Instagram Engagement
We’ve already seen how Instagram can help brands reach audiences through captivating imagery and video. But as with any form of marketing, there’s usually something you can do to give your content an edge — in this case, more engagement. According to a study from Georgia Tech, that something is including human faces in the photos you upload.
In one of the first studies to examine how photos with faces drive engagement on large-scale, image-sharing communities, Georgia Institute of Technology and Yahoo Labs looked at 1.1 million photos on Instagram. Researchers found that pictures with human faces were 38 percent more likely to receive likes than photos without faces. They’re also 32 percent more likely to attract comments. [Read More...]
Quora Just Got Better for Brands, Here Are Some Getting-Started Tips
Imitation might be the best form of flattery, but it can be a nightmare for marketers who are trying to establish a brand or public figure’s presence on a social network. Popular social platforms like Twitter, Pinterest, and Facebook offer verified accounts, which help people find the authentic profiles of celebrities and high-profile businesses. Quora is the latest social website to adopt the verification tool.
Citing increased adoption from public figures, Quora yesterday introduced Verified Profiles. The new feature will give the website’s readers confidence in the authenticity of public figures who actively contribute to the platform. Much like on other social networks that offer the feature, these profiles will have a verified checkmark icon next to their profile picture. [Read More...]
Reach Customers With New Features for Facebook’s Lookalike Audiences
If you advertise on Facebook, then you’re probably already familiar with the Custom Audiences tool that lets you target existing customers. What you might not know is that the social network also offers the ability to help you reach people that are similar to your existing customers through Lookalike Audiences.
Launched last spring, Lookalike Audiences let you reach new people who are likely to be interested in your business because they’re similar to a customer list you already care about. The tool builds off Custom Audiences and uses interests or demographics to show ads to people who share common attributes as your existing customers. [Read More...]
Elevate Your Content Marketing Strategy With New Tools From LinkedIn
While social media has created a lot of new opportunities for marketers, it has also made it more difficult for brands to be heard. The Internet is flooded with content and social platforms are more crowded than ever before. As a result, marketers face a challenge in trying to capture the attention of consumers online. Hope, however, is not lost thanks to content marketing.
Today, your brand’s voice is a marketer’s most valuable weapon. Where once you relied on the media to announce new products or features, now businesses are writing blogs, uploading photos and videos, and creating all kinds of content on social networks. This has forced marketers to communicate more skillfully and strategically. But while more is being said, how much of it is actually effective? [Read More...]
Step Up Your Photo Game With New Mobile Features for Twitter
There’s no doubt that Twitter has been pushing more visual content, and the success of images on the platform is undeniable. From President Obama’s “four more years” to Ellen’s Oscar selfie, photos are one of the most powerful drivers of engagement on Twitter. Now the company has given you one more reason why visual content should be an important part of your Twitter strategy.
Notable public figures and businesses have already done a fantastic job of integrating visuals and successfully generating more traffic with their tweets. But as Twitter continues to stress the importance of images, achieving social victory is always easiest when you have access to the right tools. [Read More...]
The post Instagram Engagement, LinkedIn Content Marketing, and More Big News appeared first on Sprout Social.
Instagram Engagement, LinkedIn Content Marketing, and More Big News
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