Driven: Uber's Campaign to Run Over Competitors and Win the World

The cancellations started piling up in mid-January. More than 100 of Gett's black cars had customers pull their ride orders in New York during a three day period. Some of those rides were reportedly nixed at the last minute when the car was already at the pickup location. The culprit, as the startup soon figured out looking through its system, was Uber

Employees at Uber ordered and cancelled rides in order to ascertain the phone numbers for Gett's drivers. Uber's employees then tried to recruit those drivers away from Gett, a taxi startup that had only arrived in New York a few months earlier to compete with Uber. After Gett's CEO went public with the incident, Uber apologized, noting that "the sales tactics were too aggressive." That mea culpa didn't exactly do much to change the opinion of Uber within the industry. Read more...

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Driven: Uber's Campaign to Run Over Competitors and Win the World