One of the biggest topics to emerge from the Microsoft conference circuit this year is the concept of “working like a network” — encouraging companies to rethink how they operate, collaborate and communicate by using enterprise social technologies to eliminate departmental silos. This allows companies to better adapt and respond to ever-shifting market conditions as well as improve knowledge sharing.
To get a good understanding of what that vision looks like, watch Yammer’s Moments video. It shows how people within a responsive organization used Yammer to collaborate and create a product that made a difference for its customers. The video ends in a new product design job for an administrative coordinator, happy customers who fulfilled their goals, and a warm feeling about the power of enterprise social. This isn’t just marketing hype either: McKinsey & Company recently conducted a survey of leading enterprise companies on the use of social networks, and nearly 90 percent reported a measurable business benefit gained from implementing social platforms.
How Businesses are Benefiting From Social
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