Friday, July 18, 2014

WSJ: Twitter Is Cooking Up New Metrics To Convince Wall Street It’s Reaching Enough People

Twitter has a growth problem — more precisely it has a problem with Wall Street not believing that it’s growing fast enough and therefore doubting its prospects for long-term profitability. Despite revenue that has doubled for five consecutive quarters, Twitter is losing the perception…


Please visit Marketing Land for the full article.












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