Domains are being reborn into a marketer’s dream come true. Having exhausted many of the best ones that end in .com, companies will now be able to explore new top level domains such as .guru, .wiki or .apple. And this market now has a new entrant — the 800-million pound gorilla known as Google.
Before looking at the impact Google might have on this new domain market, let’s review the new landscape of Generic Top Level Domains, or gTLDs.
Google Enters Domain Market with .home, .blog and .hotel
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