Those billboards and bus stands you pass every day could soon spring to life -- and leap onto your phone.
Clear Channel Outdoor is launching a technology platform for connecting out-of-home advertisements with consumers' smartphones. The platform, called Connect, turns outdoor structures -- like mall kiosks and airport signs -- into digital interfaces that passersby can activate through mobile location sensors. It's a bid from the outdoor advertiser to position itself as a partner for marketers stumped by the difficulties of reaching consumers on small screens.
The company has already introduced Connect in a few European markets and is now bringing it to 28 U.S. cities and Toronto. For its roll out in North America, Clear Channel Outdoor is partnering with the New York-based ad tech firm Blue Bite.
Clear Channel Brings Outdoor Ads to Life On Smartphones
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