Organizations looking to implement social solutions face common barriers to success: lack of defined purpose, absence of executive support, unsupportive work culture, poor implementation planning. And while the numbers may seem daunting — with Gartner estimating that 80 percent of social initiatives will fall short of expected goals through 2015 — the following guidelines can help set a social initiative on a path to maturity.
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What You Can Do About Your Failing Social Implementation
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