What’s the best way to reach consumers with marketing messages? An e-book from content marketer Uberflip has a one word answer: blogs.
The e-book, "Blogging in the Age of Modern Marketing," states that blogs are "a proven, cost effective marketing channel for driving leads and generating customers – if done well."
Of course, "if done well" is the rub. It sometimes seems there are as many blogs out there as stars in the sky — and they often seem as similar to each other.
Reading a blog is an investment of time by the user, and it’s not easy to make it worth the effort. Uberflip points to the various reasons brands should attempt to establish a presence in the blogosphere – building brand awareness, supporting search engine optimization, thought leadership that makes your brand more visible and qualified leads.
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How to Blog - and Why You Should
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