Marketing automation has its advantages, not the first of which is automating marketing channels and making things easier on marketers.
Satya Krishnaswamy gets it. But the CEO of NextPrinciples and former SAP vice president hears from marketers who say you miss context in automated marketing workflows.
Enter his company, which boosts marketing automation with its technology that generates better-qualified new leads and deeper insights into existing leads and customers. Its newest solution, an automated platform for social media marketing released this month, marries social media, marketing automation, demand gen and CRM.
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NextPrinciples: Bringing Context to Marketing Automation
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