Marketing automation is often thought of as just software to help nurture contacts more efficiently. It consists of email, workflows, lists, and social tools that work with a large database of contacts to nurture them down the funnel.
But there's more to it than that. Marketing automation done right:
- Is coupled with a strong TOFU strategy to feed your database -- so you actually have new people to nurture.
- Considers context: Sending the right information, to the right people, at the right time.
With that approach, marketers can provide personalized, relevant content to their contacts throughout the entire relationship.
The Definition of Marketing Automation [In Under 100 Words]
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