Groupon will run a new commercial next week that will be the company's first TV ad campaign in the U.S. since it put out a widely panned Super Bowl ad in 2011.
The ad, which was posted to YouTube early Thursday, will air on network and cable TV in six cities, including San Francisco, Detroit and Buffalo, N.Y. It is scheduled to run for seven weeks, starting on April 7, though a rep said the company is open to expanding on this particular ad.
In the controversial 2011 commercial, actor Timothy Hutton talks about turmoil in Tibet before abruptly shifting to a pitch for a Groupon deal on Tibetan food. Following the fallout, Groupon opted not to place TV ads in the U.S., though it did air commercials in the UK and India Read more...
More about Ads, Groupon, Business, and AdvertisingGroupon Debuts First U.S. Commercial Since Infamous 2011 Super Bowl Ad
No comments:
Post a Comment