Thanks to the success of Google Analytics, there are dozens of ways to collect historical data from your website and connecting social networks. And yet, your optimization strategy is probably missing one very important step: predictive analytics.
Predictive analytics interest has skyrocketed over the last year, according to Google trends. The reason? Marketers are beginning to understand how forecast models play into strategy testing and optimization.
The next wave of calculated business…
15 Reasons Why Analytics Prediction Will Make You a Better Marketer
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