To help businesses find useful insights in every growing amounts of big data, Massachusetts-based OneSource is reinventing search – and changing its name to Avention to reflect its new direction.
Jonathan Flatow, Avention’s CEO, told us the new name implies "avenue of invention" — something he believes suits the new search application. Designed for sales, marketing and business researchers, it uses natural language and semantic understanding to conceptually sift through mounds of data sources.
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OneSource Creates New Way to Search Big Data
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