AdWords is the logical first choice for paid search advertisers for its superior impressions and click-through rates. However, YBN’s advantages – lower CPCs and CPMs and less competition for ad position – offer a ripe, incremental opportunity.
Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison
Friday, April 5, 2013
Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison
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