Saturday, May 24, 2014

Oculus Rift is the latest weapon in the Defense Department’s fight against cyberattacks

Oculus Rift is the latest weapon in the Defense Department’s fight against cyberattacks

Above: A Virtuix 360-degree treadmill plus an Oculus Rift headset makes for a terrifyingly immersive video game experience at GamesBeat 2013.

Image Credit: Michael O'Donnell/VentureBeat

The military’s army of hackers may soon use Oculus Rift to fight the cyberwar.


The Defense Advanced Research Projects Agency (DARPA), basically the Q to the U.S. Department of Defense’s James Bond, is experimenting with using the Oculus Rift headset (as Wired first reported). It wants its crew of high-tech computer soldiers to explore networks in three dimensions, and it’s using the virtual-reality device to put them right in the middle of these simulations. This may help the white-hats better see security risks in friendly computer systems or exploits in enemy networks.


DARPA calls it Plan X, and Oculus Rift is just one of the latest additions. The idea is to give military hackers one interface they can use to block malicious network intrusions as well as stage attacks of their own. Armed with the head-mounted display, DARPA has its cybercombatants navigating the three-dimensional space using a pair of motion-sensing controllers.


The research division already has a demo running that it is calling a proof-of-concept. In it, a hacker must go through missions that require them to find weak points in a system while an enemy is simultaneously performing counterattacks.


Oculus Rift has already drawn the attention of the military for use in training soldiers for real-world combat. The device gives wearers a sense of presence, which is what makes it such a powerful tool for gaming. That’s the same feature that could make it work well as a training tool for warfare. This is also just the latest gaming tech to seep into the world of real war. The hand-eye coordination that people perfect when playing twitchy games is the same thing that fighter pilots need to control a supersonic jet. Last year, a study found that gamers make the best drone pilots, since they can easily process the video information.



While this might sound a bit strange, that is the point of DARPA. This is the military division that first invested in computer-controlled driverless cars with the DARPA Grand Challenge. Google is now working with many of the tech companies that started in that program to bring automated vehicles to consumers. DARPA is likely also still looking at integrating full automation into military vehicles. The research-and-development department is hoping to get just as serious about Oculus.


The military is still years away from deploying Oculus (or like devices) into real-world scenarios, and it’s still possible that it will never amount to anything real. But the U.S. wants every advantage when it comes to cyberthreats, and virtual reality may just give it that edge.


We’ve reached out to Oculus for comment, and we’ll update this post with any new information.


In March, social-networking site Facebook purchased Oculus VR for $2 billion. Mark Zuckerberg, founder of Facebook, said that he sees the technology as the next major computing platform. Oculus is still working on a consumer version of the Rift, which it expects to release some time later this year or potentially early in 2015.


While Oculus is working on making the dream of VR a reality, the military is doing something even more unbelievable: It’s making the movie Hackers more plausible:



 


Screen Shot 2014-03-25 at 2.00.11 PMGamesBeat 2014 — VentureBeat’s sixth annual event on disruption in the video game market — is coming up on Sept 15-16 in San Francisco. Purchase one of the first 50 tickets and save $400!





Oculus VR™ was founded by Palmer Luckey, self-described virtual reality enthusiast and hardware geek. The company launched a Kickstarter campaign to help fund development of their first product, the Oculus Rift, a ground-breaking vir... read more »



Oculus Rift is the latest weapon in the Defense Department’s fight against cyberattacks

So Extreme Hopscotch Is A Thing Now

If everything is extreme, then nothing is extreme.
So Extreme Hopscotch Is A Thing Now

Twitter Is Testing A Way To Encourage More Video Sharing

Twitter appears to be testing a feature to encourage more video sharing on its network. The test — first reported by Peter Kafka in re/code and apparently limited to the Twitter iOS app — prompts users to post a trailer clip from Seth McFarland’s upcoming “A Million Ways to...


Please visit Marketing Land for the full article.




Twitter Is Testing A Way To Encourage More Video Sharing

AdSense Class-Action Lawsuit Offers Up No New Evidence From That Self-Proclaimed Ex-Googler

A class-action lawsuit filed against Google this week claims the company has bilked publishers out of millions owed to them through its AdSense program. AdSense publishers that had their accounts shut off and final payments withheld due to perceived invalid activity have been threatening to bring...


Please visit Marketing Land for the full article.




AdSense Class-Action Lawsuit Offers Up No New Evidence From That Self-Proclaimed Ex-Googler

11 Critical Elements of Effective Ecommerce Checkout Pages

credit-card-laptopThis post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to Ecommerce.


We’ve talked about how to avoid abandoned carts and how to get those customers back again. What you may have learned from those earlier blog posts is that the checkout page is pretty important.


In fact, it may be one of the most important factors for keeping buyers focused and ready to buy. If your checkout page is a mess, you could be turning buyers off without you even knowing it. Fortunately, we’ve got the goods for you. Take a look at your ecommerce checkout page and compare what you see against our "checkout checklist."


1) Calls-to-Action


Make it easy for buyers to see the next step. Whether it’s “Enter Payment,” “Check Out Now,” or “Go to Secure Checkout,” some kind of direction is needed. Your CTA should tell them exactly where they’ll go if they click that button -- so don’t try anything tricky.


call to action


2) Progress Bar


No one wants to go through 400 steps to buy that funny mustache-shaped doormat, but they’re more likely to hang in there for the whole process if you at least let them know how they’re doing. Otherwise, they might get to step 399 and give up, not knowing their victory is just around the corner.


progress bar


3) Thumbnails of Purchases


We guarantee more than one person has made an accidental purchase because they didn’t see what they were buying once they reached the checkout page. Remind them what they put in their carts, or they may hit the back button to remind themselves. If they hit that back button, they may never complete the purchase.


product thumbnail


4) Edit Items


Again, the back button is not your friend. That’s why you should allow for cart editing even while on the checkout page. If a buyer needs to back up to make a change, they could get distracted or maybe even just frustrated. Forward motion -- that’s the name of the game when buyers reach the checkout page.


edit options


5) Back to Shopping Button


Okay, so you do want people to move forward, but if they’re determined to go back, make it easy for them. With this button, they can be sure the products they placed in their cart will be available when they return to pay. Also, if they’re shopping for more stuff, that’s always a good thing.


back to shopping button


6) Cross-Selling Suggestions


Asking buyers to pay for more stuff after they’ve already completed their purchase is a little cheeky. There’s nothing wrong with making some suggestions before they enter payment info, though. Just be sure the suggested items really do match the buyer's past shopping habits. Relevance is key.


cross selling suggestions


7) Upselling Suggestions


Maybe you don’t have matching items to complete a set, but that doesn’t mean you don’t have other upselling options available. This particular example shows how to send buyers flying back to the product pages for more stuff, simply by showing how much more is needed to obtain free shipping.


upselling suggestions


8) Customer Service Contact Info


Sometimes, something will go wrong during the payment process. Maybe your buyers aren’t comfortable sharing financial information online, or perhaps a coupon code isn't working. Whatever the reason, contact info readily present could mean the difference between a sale and an abandoned cart. If you can provide more than one option for customer service, you could see even better results.


9) Cart Saving Option


It happens sometimes: Someone’s card gets rejected and they don’t have another way to pay. Or they get distracted and can't finish the payment now. Will they come back the moment they get their next paycheck (or a second to complete their purchase)? Maybe. And just in case, you should let them go ahead and save their cart now.


cart saving option


10) Various Payment Options


The previous scenario could be avoided if you provide more than one payment option. PayPal and similar services are excellent additions to the usual credit and debit options.


11) Visible Security Seals 


Many companies are now linking to security information, but we maintain nothing inspires trust more than visible security seals. Make sure they’re on every page of the checkout process, because someone might not think to look until the very last page. You don’t want to miss a sale because they got cold feet.


visible security seals


With these in place, you’ll have a checkout page that’s easy to navigate, makes buyers feel comfortable, and moves everyone along to the last step: payment. If you’re missing one of these key factors, you might want to hit up your web designer for a quick fix.




website redesign planning kit





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11 Critical Elements of Effective Ecommerce Checkout Pages

The Official WWE Championship Belts Are Made By This Guy In His Garage

Dave Millican has been making championship belts out of his garage for WWE and other wrestling companies for most of his life.
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Less Can Be More for Email Marketing

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Did you ever know someone who was over keen? Who didn’t respect your space? Maybe they had something valid to say, but in the end you just had too much and tried to avoid them somehow?

As marketers, we have to be careful not to fall into this category with our email campaigns. It’s a fine line between staying top of mind with your reader and, well, bugging them. Quite simply if you “blast” them with too many newsletters, your image will suffer and eventually they’ll probably either unsubscribe or hit spam.


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Less Can Be More for Email Marketing

Piketty Gets His Math Wrong

According to a Financial Times investigation, the rock-star French economist appears to have got his sums wrong.
Piketty Gets His Math Wrong

MailChimp Mobile Features You May Have Missed

It’s crazy to think we’ve been updating MailChimp Mobile for 4 years now. Since our first release in 2010, we’ve seen a few mobile platform updates, the launch of a redesigned iOS and Android version of the app, and plenty of feature requests from our 6 million and counting users. So we thought we’d take a look at some of the features you might have missed along the way.


Nearby subscribers


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Traveling to a conference this summer? Open up your list in MailChimp Mobile when you arrive at your destination and try out Nearby subscribers. We’ll use the location data from your phone to find subscribers within 40 kilometers of where you’re standing. Maybe you’ve got a few VIPs in the area. Tap through to one of their profiles, then shoot a quick note to schedule a meeting or buy them coffee.


Search and add notes


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If you have a chance to meet a subscriber in person (whether it’s via Nearby subscribers, or at a local event or storefront), it can be helpful to learn a little bit about them first. MailChimp Mobile lets you do this right inside the app. Use the global search function to pull up information on any subscriber or campaign, view their activity, or access a one-click email link. It’s easy to tap and add notes after your meetup, too.


Explore list growth


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MailChimp’s list overview breaks down your growth by 30 Days, 7 Days, or 1 Day—just tap the chart bar to see the subscribers for each period. This is great way to browse subscribers in small batches and look for VIPs to add. (You can also tap through to browse all of your current VIPs from the list overview.


Mobile preview


MailChimp offers live previews of your mobile campaigns, even when you’re working from a desktop. But, like your readers, you’re often on to the go, too—and that’s why we built Push to MailChimp Mobile. You can send a test campaign to an iPhone, iPad, Android, or Blackberry device, see what it will look like, and make edits without having to send a test email for every change. Keep tweaking and refreshing. Heel, toe, heel, toe, hop forward.


Comments and sending


MailChimp Mobile’s comments and sending come in pretty handy when you’re collaborating on a campaign—you can comment, reply, and preview draft campaigns from just about any device. And when the campaign is ready, schedule or send with just a few taps.


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You can even work offline—say, in the car on the way to get BBQ—with MailChimp Editor. It offers full drag-and-drop functionality on the iPad. (Wonder Twin powers activate!) If you already have our Editor app installed, tap the edit icon on a draft campaign in MailChimp Mobile to have Editor open it for designing and editing.


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After your campaign is sent, kick back and relax. Once the stats start rolling in, you can view reports in MailChimp Mobile, too.


Our mobile work is never done.


When we started experimenting with MailChimp Mobile way back in 2008, we had a hunch it would be an important part of MailChimp’s life. And we were right. Every year our annual report keeps showing huge increases in mobile usage, and we’re gonna keep updating and improving the experience for you.


There’s another MailChimp Mobile update right around the corner, which will include even more reporting options (like A/B split results), and we’ve just published a new version of our QR code scanning app. For you Android users, Chimpadeedoo, MailChimp Mobile, and Editor have all been updated on Google Play recently. Expect to see more there in the future as well. Phew! Better get back to it.



MailChimp Mobile Features You May Have Missed

ANNUAL MEETING: Justifying Mark Zuckerberg’s Control Over Majority Of Facebook Voting Shares

If Facebook Co-Founder and CEO Mark Zuckerberg controls more than 50 percent of voting shares in the company, what’s the point of voting on corporate governance? Vice President and General Counsel Colin Stretch answered that question at the Facebook 2014 annual meeting Thursday at the Sofitel San Francisco Bay in Redwood City, Calif.

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ANNUAL MEETING: Justifying Mark Zuckerberg’s Control Over Majority Of Facebook Voting Shares