Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords.
Amazon and Google: Friends, Enemies or Frenemies?
Sunday, October 19, 2014
#NHLFaceoff: The wait is over
The moment hockey fans have spent months waiting for is finally here. Tonight, the @NHL drops the puck on another season with the #NHLFaceoff. While the action plays out on the ice, follow along with the best hockey in the world on Twitter.
Join the hockey conversation
The best way to stay connected is to follow @NHL for highlights, score updates, analysis and behind-the-scenes photos and videos. You’ll also want to jump into the conversation with #NHL, #NHLFaceoff and matchup-specific hashtags, such as tonight’s opening slate of games: #TORvsMTL, #BOSvsPHI, #CGYvsVAN and #LAKvsSJS.
You can find all of the @NHL teams on Twitter here.
And you can find NHL players on Twitter here.
#IsItOctoberYet, a fan-generated hashtag, became a rallying cry for hockey fans everywhere awaiting the puck to drop on a new season. When the calendar flipped to October, @NHL posed a new question to hockey fans:
Follow @NHL official broadcasters for all the action on the ice
In Canada, Rogers (@Sportsnet) takes over the broadcasting rights for the @NHL. Tweet “@Sportsnet #schedule” to get an instant reply Tweet, then select your favorite team and download the entire NHL schedule on your phone, to never miss a moment. @Sportsnet will also send out one custom hockey highlight per day. Follow along with the @Sportsnet opening night conversation using the hashtag #PuckDrop.
In the U.S., hockey returns to NBC. Follow @NHLonNBC and @NBCSports to stay connected to the hockey action. Look out for custom videos, player selfies, #RivalryNight and visit the NBC NHL All Access site for all things social.
Most-followed and -mentioned NHL teams and players:
If it were solely up to Twitter followers, here’s how the top @NHL teams would rank:
And here are the most-followed @NHL players:
These were the most mentioned @NHL teams during the off-season (since July 1):
And these were the most mentioned @NHL players during the off-season (since July 1):
Join the conversation, cheer on your favorite @NHL teams and Tweet to @TwitterSports who you think will be the last @NHL team standing.
#NHLFaceoff: The wait is over
The Secondary Market For Soylent On Craigslist And Ebay
One writer waited five months for Soylent. Now she can't get rid of it.
The Secondary Market For Soylent On Craigslist And Ebay
Deck the Halls with App-Like Games
‘Tis the season to be online shopping. Gadgets, winter boots or ugly Christmas sweaters, whatever it is you fancy, it’s sure to be found somewhere on the web. For some, the task of online shopping can be an irritating and tiresome feat. But if you’re anything like me, you get a thrill out of finding the best deals and getting the biggest bang for your buck! However, the process of online deal hunting is not always an enjoyable one. That is why whenever I come across a page that finds a way to make my online shopping fun and entertaining, I take notice!
While waiting for valet to bring my car around after work (this process has been known to take up to 20 minutes sometimes!), my mind wanders to my holiday to-do list. My younger cousin, Samantha, is next on my gift list. Unsure what to get her; I start checking out different mobile shopping apps such as Victoria Secret’s junior apparel line, PINK Nation. Next thing I know, I had spent several minutes playing games, such as PINK-O, all while racking up points to put towards different items and prizes!
PINK takes their visitors on a short, but effective, conversion-focused journey. They engage their mobile visitors at a higher level, which as a result, gains them more online leads.
Games are an entertaining way to engage and convert prospects. From the look and feel to the overall messaging, PINK’s mobile app and landing experiences are perfectly tailored to appeal to their target audience.
Thanks to my stellar gaming skills and my exquisite fashion sense, my cousin’s gift was all squared away with time to spare — all before my car arrived. Now, that’s what I like to call savvy shopping!
Deck the Halls with App-Like Games
Best of 2013: Responsive design, content marketing, conversion paths & more
2013. Google called it "a year of transformation." Mashable declared it "the year of responsive web design." And then there was Google Enhanced Campaigns, which was mandated across all AdWords campaigns back in July. If you weren't ready for mobile, well, it didn't matter, because it happened.
With smartphone sales expected to reach 1.81 billion...and double by 2015...compelling, intelligent, and integrated digital campaigns, and thus experiences, will be mandatory.
Not optional.
We've been preaching brilliant post-click marketing since 2007. But this year, highly relevant, smart, user-centered creative really took a front seat that will carry through 2014 and beyond.
So, to wrap up the year with a nice bow, we wanted to share our "Best of 2013" — a collection of blog posts designed to inspire better digital experiences and help you provide more value (and conversions) in the new year.
Cheers!
Jessica
9 Best Practices for Designing Responsive Landing Pages
Nine of our favorite best practices for designing stellar responsive landing pages. You can use these with or without a platform to ensure you are building landing pages that not only respond, but convert! Learn how to put the right content in the right place on the page for every user.
How to use conversion paths for a better digital experience
Humans click your ads and land on your pages. Seems obvious, but in our haste to put up an experience with the perfect layout, content & offer, we often forget to think about the human behind the click. Learn how to use user segmentation (aka conversion paths) for a better digital experience.
9 Ways to Drive More Leads From Your Content Marketing
Sure, you've used landing pages to 'gate' high value content such as white papers or ebooks, but there more creative ways to up-sell and cross-sell content to convert your audience's attention into business results. Discover nine ideas for innovative ways to drive more leads from your content marketing.
Three awesome [infographics]
Content marketing, landing pages and testing...these are three of our favorite things! Download these infographics.
Happy Holidays from ion!
Read our 2013 holiday blog post series — ionians cover best practices for testing, responsive design, user segmentation, marketing apps & more! Read the series.
Best of 2013: Responsive design, content marketing, conversion paths & more
Second-Screener, Multi-Screener: How to Engage the Always Addressable Consumer – October 23 Webcast
Digital Marketing Depot presents “Second-Screener, Multi-Screener: How to Engage the Always Addressable Consumer” on Thursday October 23 at 1 PM EDT. In this webcast Forrester Research, Inc.ís Principal Analyst Jim Nail and Quaeroís Michelle Boockoff-Bajdek will discuss how second...
Please visit Search Engine Land for the full article.
Second-Screener, Multi-Screener: How to Engage the Always Addressable Consumer – October 23 Webcast
User Experience and Persuasion
User Experience and Persuasion Roundtable
This event is now fully booked - if you would like to add you name to the waiting list please do so here. Should there be any cancellations we will be in touch.
Note: This event is exclusive to Econsultancy Enterprise subscribers.
The User Experience and Persuasion Roundtable is your chance to share knowledge, experience and best practice on the issues, trends and developments around User Experience and Persuasion.
Attendance is limited to 12 - 16 attendees, with discussion chaired and facilitated by Econsultancy to ensure all participants get the most from the session.
Agenda
The agenda for the day is very much driven by those attending - your priority areas and pain points.
Potential topics on User Experience and Persuasion will be added to the website shortly.
User Experience and Persuasion
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