Saturday, September 27, 2014

How 'Saturday Night Live' Became The Most Successful Comedy Show Ever

While "Saturday Night Live" may look like a bunch of Land Shark and Dick-in-a-Box jokes, it’s an incredibly efficient comedy machine.
How 'Saturday Night Live' Became The Most Successful Comedy Show Ever

Mobile Marketing: The Week in Review

Mobile Marketing The Week in Review3 Mobile Marketing: The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.


Mobile is hot, it’s at the top of every marketers urgent list. So why, according to Forrester research, do brands shy away from investing in mobile advertising? The same old story: It’s difficult to track performance. It’s hard to gauge ROI. And there’s no “Viagra Mobile.”


Do ads on social Web sites work? That’s what AOL wanted to know. (And don’t we all?) “It’s a question many have been trying to answer over the past several years, while the social media advertising industry continues to grow at an impressive clip,” said AOL in a blog about its recent study. “eMarketer estimates that spending on social media ads will hit $6.6 billion in the US this year, growing more than 46 percent from 2013.”


You’ve heard millions of its ads — on radio, on TV. But now the Ad Council, the largest producer of public service campaigns in the U.S., has announced a new partnership with Mobile Commons, a leading mobile communications company, that will enable the Ad Council to develop mobile strategies and implement texting programs in-house for the first time in the organization’s 72-year history.


Good content counts. Sales are great. Brand boosting copy sells. But what’s the missing link (that simply cannot be missing anymore)? Data.


On Thursday morning, The Mobile Marketing Association announced the launch of the Internet of Things (IoT) Incubation Council. This marks a first of its kind effort for the MMA.


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Mobile Marketing: The Week in Review

What We Learned This Week

This week we learned why an iPhone bending doesn't matter, why you shouldn't call Roger Goodell a liar if you're Bill Simmons and the secret behind one of YouTube's biggest trolls.
What We Learned This Week

User Experience and Persuasion

User Experience and Persuasion Roundtable


Note: This event is exclusive to Econsultancy Enterprise subscribers.


The User Experience and Persuasion Roundtable is your chance to share knowledge, experience and best practice on the issues, trends and developments around User Experience and Persuasion.


Attendance is limited to 12 - 16 attendees, with discussion chaired and facilitated by Econsultancy to ensure all participants get the most from the session. 


Agenda


The agenda for the day is very much driven by those attending - your priority areas and pain points.


Potential topics on User Experience and Persuasion will be added to the website shortly.


User Experience and Persuasion

What Facebook's Evolving Social Graph Means for Content Marketers

As Facebook's concept of the social graph evolves, it presents new opportunities for content marketing on Facebook. Here's a look at some of those opportunities.
Read the full article at MarketingProfs
What Facebook's Evolving Social Graph Means for Content Marketers

Can Snapchat Really Work for Marketing?

Consumers are more likely to pay attention when they're pressured by quantity or time limits.That's why Snapchat is an excellent new way to reach them. Read the full article at MarketingProfs
Can Snapchat Really Work for Marketing?

The Five Must-Have Traits of an Optimized Business Blog

Content marketing's honeymoon is over. You can't just create good blog content and call it a day. You now have to consider the entire content experience you're giving your audiences, and for that you need an optimized blog. Read the full article at MarketingProfs
The Five Must-Have Traits of an Optimized Business Blog

Hyperlapse Lets You Selfielapse: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Instagram’s Hyperlapse Introduces Selfielapse: The recent Hyperlapse update allows you to “use your front-facing camera to shoot a video of [...]

This post Hyperlapse Lets You Selfielapse: This Week in Social Media first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle


Hyperlapse Lets You Selfielapse: This Week in Social Media

7 Crucial Tips to Practice Safe Sexting

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Yesterday's love notes are today's sexts. While both show affection, one comes with higher risks


X-rated texts have risen in popularity among smartphone owners, but they've become an especially hot phenomenon among young adults. In fact, the number of 18- to 24-year-olds receiving sexts jumped from 26% to 44% in 2012.



It's clear why the sexting game has become so popular — it's convenient, builds excitement and lets you tap into your fantasies with the touch of a button. Just consider keeping your activity secure and password-protected from hackers Read more...

More about Technology, Features, Texting, Safe Sexting, and Mobile Texting
7 Crucial Tips to Practice Safe Sexting

Amazon and Google: Friends, Enemies or Frenemies?

Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords.




Amazon and Google: Friends, Enemies or Frenemies?