After 16 days, seven hours, 50 minutes and 19 seconds, the combined strength of hundreds of thousands of Twitch viewers defeated Pokémon Red. For more on the bizzarre subculture is spawned, read our coverage here.
Twitch Beats Pokémon!
Saturday, March 1, 2014
Twitch Beats Pokémon!
Don’t Waste Your Time with Native Advertising
It’s a brilliant piece of native advertising.
Visually appealing and information rich, this sponsored content walks you through numerous variations of oysters, where they hail from, and interesting facts about each.
The New Orleans, we learn, was the preferred oyster of Jean Lafitte, and is the key to Oysters Rockefeller. The sweet and succulent Tangier oyster captivated Captain John Smith when introduced by Pocahontas, and the rest is history.
Next, you’re hit with the ultimate pairing sensation, as you imagine washing down these delicacies with a cold beer. Not just any beer, of course — a Guinness Extra Stout.
I don’t even like oysters, and this sounds amazing right now.
Where can you find out more about this native advertisement done right? You’ll have to read my latest column over at Say Daily:
Don’t Waste Your Time with Native Advertising (Do This Instead)
We’ll be talking about advertising strategies a lot this year here at Copyblogger and at New Rainmaker. There are tons of smart opportunities for writers, consultants and business owners — as long as you’re making smart choices with your investments of time and money. Stay tuned …
About the authorBrian Clark
Brian Clark is founder of Copyblogger and host of New Rainmaker. Get more from Brian on Google+.
The post Don’t Waste Your Time with Native Advertising appeared first on Copyblogger.
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Don’t Waste Your Time with Native Advertising
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Tensions Escalate as Putin Requests Permission to Use Military In Ukraine
Tensions escalated in Crimea on Saturday as Russian President Vladimir Putin asked his upper house of parliament to approve the use of armed forces in the autonomous republic, heeding the call by its newly appointed prime minister for him to intervene and stoking fears of an Abkhazia scenario, in which Moscow would invade the territory with its troops as it did previously in Georgia.
Putin said the move is needed to protect ethnic Russians and the personnel of a Russian military base in Ukraine's strategic region of Crimea, the Associated Press reported.
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Weekend Favs March One
Weekend Favs March One written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road.
Good stuff I found this week:
Crowdmics – unique app that turns mobile devices into microphones for Q and A at conferences.
tchat.io – very responsive real-time chat tool for Twitter – my friend Mike Stelzner told me about this one.
Canva – online graphic design tool for simple but powerful Facebook covers, presentations and social media images
Weekend Favs March One
6 Common Formatting Issues on Your Blog
Are You Making Any of These Simple Mistakes?
You don’t have to stay in the habit of making these formatting issues, however; becoming familiar with the issue is the first step to correcting it. Here are a few of the more common blog formatting issues and how you can fix them.
Forgetting CTAs
The Call-to-Action is among the most important ways you make a direct connection with your audience via your blog. It gives them an opportunity to take their interaction to the next level. Unfortunately, because CTAs are often the final step in the formatting and uploading process, we often forget them. Make sure that you do a quick visual sweep of your formatted blog before uploading; this will aid you in catching the absence of that vital CTA.
Dead Links
When you’re writing a blog, it always helps to link to relevant and reputable websites and articles, and doing so in your word processing program is generally pretty easy. Unfortunately, copying and pasting links correctly, especially when you’re in a hurry, can be a challenge for even the most systematic among us.
The easiest way to ensure that the links you’ve inserted in your blog do, in fact, take your readers to the correct destination, take the time to click on the link before publishing the blog. This will help ensure that you never publish a blog with dead links in it.
Forgetting Images
Many people don’t realize how important the use of an image is in their blog; firstly, it attracts readers’ attention. Secondly, using images is especially important in the modern age, when social media platforms like Instagram create a visually-centered experience for web users. Consider your own internet experience; don’t pictures make blogs a more complete experience and entice you to stay on the page? Putting images in your blog will do the same for your potential audience.
To help yourself remember to add the image, do a careful visual run-through before you publish. If you remember that pictures are important, you’ll spot the mistake right away.
Too Much Block Text
Another formatting mistake that many new bloggers make is forgetting to break up their paragraphs and provide more digestible chunks of text for their readers. The act of reading an online blog is generally something that readers don’t want to spend a huge amount of their time on; when they see a mile of block text with no spaces for relief, they aren’t likely to keep reading. Provide strategic breaks for your readers within your blog so they can absorb your points more easily.
Not Dividing Your Paragraphs Well
It isn’t enough to simply break up your paragraphs; there should be a strategy behind how you decide which topics get their own paragraph and the transitions you use to introduce or conclude paragraphs.
When you think about the reading experience of your audience, it’s much easier for them to successfully grasp your message if you provide them with a sort of loose scaffolding in your formatting. The reading experience will be easier, and your writing will appear easier to comprehend.
Not Using Headlines, Bolds or Italics
You shouldn’t, by any means, overuse the formatting tricks, but not using them at all can create a cumbersome experience for your blog users. Headlines help outline big topics quickly and easily, bolding is invaluable in emphasizing certain points; the same goes for italics, which helps especially emphasize dialogue.
You don’t want your blog to read like a flat and mechanical production; provide them with a structured, eye-catching, and engaging format so the journey towards understanding what you’re trying to say is as straight-forward and enjoyable as possible.
hoto credit: HaoJan via photopin cc
6 Common Formatting Issues on Your Blog
The Last, Disposable Action Hero
Inside the gym culture of West L.A., where the competition is fierce, the regimens are grueling and everyone is waiting for a call from his agent.
The Last, Disposable Action Hero
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