Saturday, April 6, 2013

Sunday’s WrestleMania Expected To Be One of Social Media’s Biggest Events

Regardless of whether you’re a fan of sports entertainment and WWE programming, you have to admire the tremendous power and poise behind the WWE’s social media presence. The WWE’s proficiency will be on full display this weekend as the company presents WrestleMania 29. According to ESPN, the WWE and its performers have made more than [...]



Friday, April 5, 2013

Samsung and Best Buy Announce New Retail Partnership

This week, Samsung Electronics confirmed what’s being called a “unique” new relationship with Best Buy, the consumer electronics retailer. The deal is centered on retail innovation for customers, helping them to explore, purchase, activate and service the broadest portfolio of Samsung mobile products and accessories. In part, the deal will help Samsung achieve the “in-store [...]



The Web Rallies for a Better World With Momentum1000 Campaign

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In September 2000, leaders from around the world convened at the United Nations headquarters in New York City to adopt the Millennium Declaration, through which they committed their countries to a partnership in solving key global issues by the end of 2015. The leaders agreed on eight goals — known as the Millenium Development Goals (MDGs) — that range from ending extreme poverty and hunger to reducing child mortality.


Friday marks 1,000 days until the target date for reaching these goals. As a result, the U.N., the U.N. Foundation and other international organizations have initiated Momentum1000, a global 1,000-minute "digital media rally" to raise awareness and galvanize people into action during the next two and a half years and beyond. Read more...

More about Social Media, Social Good, United Nations, Millennial Development Goals, and Twitter
The Web Rallies for a Better World With Momentum1000 Campaign

How to Kill Self-Reported Data

Companies must strive to create a more accurate picture of the channels and campaigns that are creating engagement and revenue. Here are the three ways to get a clear and more reliable picture of the channels that are driving business.



Reaching the Golden Mean of Branded to Non-Branded Traffic

Traffic Marketers from strong brands pursue the 60/40 percent ratio of branded and non-branded traffic. They recognize the value of long-tail visitors, whose net-new traffic spikes traffic by 50 percent or more. Here are a few tips to attract new customer



KAON providing DTH and Hybrid DTH/IP STBs to Brazil's GVT

KAONMEDIA (KOSDAQ: KAON Media) has announced that it will provide DTH and Hybrid DTH/IP set-top boxes to Brazil's GVT. First products will hit the market during the 1st half of 2013.




KAON providing DTH and Hybrid DTH/IP STBs to Brazil's GVT

Nearly 80% of U.S. Smart TV owners are regular app users

New industry research from Parks Associates shows app developers are targeting the smart TV platform as the next significant growth area as nearly 80% of smart-TV owners regularly use apps.






Fewer problems than forecast with TV reception during UK 4G test

at800 has completed its first live test to help assess the extent to which Freeview could be impacted when 4G mobile services at 800MHz are launched. Fifteen households in the test area reported problems with TV reception rather than the 120 predicted.






Microsoft Readying Challenge to Google Glass

In February, Google opened our eyes to the great many possibilities born of a remarkable wearable technology that is being hailed as one of the most significant advancements in personal computing in recent years. We’re referring, of course, to Google Glass – a sleek technology designed for the human face. Google Glass delivers a remarkable [...]



'Game of Thrones' Social Media Fandom: As Big as Westeros

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OK, Game of Thrones nerds, we know: there is no official population number for Westeros. The books, which thoroughly inhabit their medieval world, tell us that no census has been taken, though you can sort of figure it out from the sizes of cities. “The population of Westeros extends into many millions:” that’s the best estimate over at the Game of Thrones wiki.


Well, the size of its fan base on social media has now also been estimated in the millions — only it’s a little more census-like. There are 5,493,248 of you nerds, according to Facebook likes and Twitter followings gathered by analytics firm SocialBakers Read more…


More about Tv, Social Media, and Game Of Thrones