Monday, September 8, 2014

Spotify's Video Ads Land First Buyers as Debut Approaches









Spotify’s video ads are coming.


The music-streaming service will soon roll out its video ad products for marketers, including a mobile product that lets listeners watch a video ad in exchange for a half hour without any further commercial interruption.


Spotify will start testing the video ads in the fourth quarter with a limited number of brands and plans to extend them to all advertisers in the first quarter of 2015.


Continue reading at AdAge.com



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