Monday, September 22, 2014

Could Apple Pay Kill The Traditional Wallet?


Apple is going after wallet makers with its new mobile payment system, called Apple Pay, which threatens to disrupt the whole industry. The digital wallet introduced last week allows consumers to make in-store and online payments using their phones - effectively eliminating the need for a traditional wallet.

But billfold brands aren't shaking in their pockets just yet. After all, we carry other things in our wallets besides credit cards. "It's definitely going to have an impact, but I don't think that it's going to be a pervasive impact," said Michael Lyons, inventor at Rogue Industries, a Maine-based wallet maker. "Even if people want to carry a smartphone that has the pay capability, some people are still going to want to carry some cash or IDs or credit cards."

Digital wallets are also subject to the same fickle forces as our phones -- battery life and connectivity.


Continue reading at AdAge.com


Could Apple Pay Kill The Traditional Wallet?

No comments: