Sprint’s new CEO Marcelo Claure has stirred things up after only a few days on the job. In a town hall meeting with employees of Sprint, Claure laid out plans to make the company into another disruptive carrier in the market similar to what T-Mobile has been doing. Claure’s plan has three phases – cutting prices, improving the network and lowering costs.
Claure says the first phase will get started next week when new pricing plans described as “very disruptive” will be revealed. Claure said the plans will be “simple and attractive.” He also said that as the market changes, Sprint will react more quickly to remain competitive.
The second phase will involve improvements to the Sprint network which many see as falling behind leaders AT&T and Verizon. Claure acknowledged Sprint is behind when he said,
“When you have a great network, you don’t have to compete on price. When your network is behind, unfortunately you have to compete on value and price.”
Claure is under no illusion the improvements will come about quickly, but he does think Sprint has a strong portfolio of spectrum that it can successfully leverage.
The final phase, cost-cutting, raises the spectre of job cuts. Claure says they are inevitable, but he does not know to what extent. Decisions on that would take place later.
Despite talk of layoffs down the road, the reaction from employees to Claure’s speech seems to have been very positive. He indicated he wanted employees to have the tools they needed to make sales and that he wanted them to feel free to contact him, going so far as to share his direct email address.
source: LightReading
via: Android and Me
Come comment on this article: Sprint’s new CEO Claure ready to stir things up
Sprint’s new CEO Claure ready to stir things up
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