As the U.S. prepares to play Belgium in its first knockout game of the World Cup 2014, a survey shows that U.S. audiences are not only watching the tournament in record numbers, they are also engaging with it on social media even more avidly than the soccer-mad Brazilians and Brits.
Even President Obama is getting involved he tweeted his support for the U.S. team and watched the last U.S. game, against Germany, on board Air Force One . And the U.S. team's 2-2 draw against Portugal, played on a Sunday, was the most-watched soccer game in American history according to Nielsen, with 25 million TV viewers.
GlobalWebIndex asked fans in all three countries on day one of the tournament about their plans for watching and discussing the matches. Based on about 1,000 responses, the online research firm found that 51% of U.S. audiences would be turning to social networks to see what other people are saying about the matches a higher proportion even than Brazil (50%) and the U.K. (44%).
U.S. Beats Brazil and U.K. In World Cup Social Media Engagement
No comments:
Post a Comment