Heineken Light is a really great tasting brew, according to the 2013 World Beer Championships. But how would Neil Patrick Harris, its celebrity spokesman, know? He can’t even drink it.
That’s the premise, anyway, of a new commercial from ad agency Wieden & Kennedy, New York, showing the popular actor-singer-comedian-magician struggling under some arcane rules that don’t allow him to partake in the goods.
As Adweek points out, there’s actually no established law on the books that prohibits drinking in television advertising. And voluntary guidelines from industry trade group, the Beer Institute, don’t tsk, tsk it either, unless it’s done “rapidly, excessively, involuntarily” or as part of a dare or drinking game. Read more...
More about Marketing, Neil Patrick Harris, Heineken, Business, and AdvertisingNeil Patrick Harris' Pitch for Heineken Is Dry — Very Dry
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