As Lyft officially hit the streets of New York on Friday, after weeks of negotiations with officials, users of the app received texts and emails advertising the company's first major promotional stunt: Free rides
The ride-sharing startup began a "beta launch" in all five NYC boroughs starting at 7 p.m. ET on Friday
The company was previously forced to postpone its launch after the Taxi and Limousine Commission (TLC) filed a restraining order to keep it from operating in the city. Officials ultimately gave the company permission to operate in New York, providing drivers comply with TLC regulations, including a yearly drug test and vehicle inspection Read more...
More about Startup, New York City, Tlc, Uber, and StartupsLyft Celebrates NYC Launch by Giving Away Thousands in Free Rides
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