At least every other Monday afternoon, five men in their mid-20s post a new video to the YouTube channel "Dude Perfect." It will likely depict these young men, who are collectively known as Dude Perfect, performing a jaw-dropping trick shot with, say, a basketball or pool stick, eliciting howls of approvals. Within 24 hours, the video will garner hundreds of thousands of views.
Brands such as Pringles, Nerf and Pennzoil have taken notice and begun working their products into these videos. This week, LG joined the roster, paying for the Dude Perfect team to integrate the company's LG G3 smartphone into a five-and-a-half minute romp through the Dude Perfect office, which looks more or less like a frat house, a sporting goods store and a Dunder Mifflin satellite office slammed into each other.
"Dude Perfect accomplishes tasks that seem impossible, and we think this really fits with LG's brand motto, 'It's all possible,'" Chris Yie, leader of marketing communications at LG Electronics MobileComm, said in an email. "Their content is also so lively and youthful that the younger generation is able to relate to their energy."
LG Teams Up With Bro-tastic YouTube Network for Content Marketing Campaign
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