Saturday, June 7, 2014

On the Eve of Box's IPO, Dropbox Raises Its Enterprise Play

While the battle between BYOD and company issued mobile devices is pretty much over (BYOD takes it all), the competition between Enterprise File Sync & Share providers seems to be getting more and more intense.

It’s a bit unfortunate for Aaron Levie’s once red hot Box which is trying to go public (Quartz reports that this is supposed to happen within weeks) because its competitors, and would be competitors, keep upping their plays, adding appealing end-user facing features as well as safeguards to suit the CIO’s fancy.

Consider that last week Salesforce’s Mark Benioff and Microsoft CEO Satya Nadella announced plansfor a tight integration between their products (including EFSS), and that SAP and OpenText made arrangements to offer TempoBox to certain mutual customers for free.

Add to that Microsoft’s recent announcement that it’s increasing OneDrive for Business storage from 25GB to 1TB per user.  Levie finds himself in a crowded field (Apple may join soon) that includes not only the 100+ existing players (see our recent EFSS update), but also 300 million user Dropbox that seems to be getting serious about the Enterprise.


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On the Eve of Box's IPO, Dropbox Raises Its Enterprise Play

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