Event Recap – Hook, Line & Sinker

On May 14th we held our sold-out “Hook, Line & Sinker” mini-conference event at the Search Church, a deep dive into content marketing.

By bringing together Ed Tettemer, Fastspot’s Tracey Halvorsen, Simple.com’s Scott Edwards, Conversion XL’s Peep Laja and our very own Wil Reynolds, we offered a multi-perspective narrative on content and its role (and responsibility) in engaging users: telling the story that you want to tell while letting data uncover new stories to the forefront.

All admissions were donated to support charities that were hand-picked by our speakers.  All in, we raised nearly $5,000 for the Covenant House, Baltimore Animal Rescue and Care Shelter, Inc., Kiva, Code.org,and Free Library of Philadelphia.

If you missed the event, or just wanted to hear it again, check out the below videos:

 

Tracey Halvorsen Presents “Becoming A Storymaker”

 

Scott Edwards Presents “Storytelling with Data”

 

Peep Laja Presents “What Can We Learn About Content Marketing From Conversion Optimization Mistakes”

 

Wil Reynolds Presents “The Rediscovery of Stories”

 

Event Drawing by SEER Interactive COO, Larry.

Event Recap – Hook, Line & Sinker