Hey Procter & Gamble, you can keep that $15 prepaid card you tricked me into earning by buying $50 worth of your products. I’ve never had much talent for jumping through hoops. And frankly, a lousy $15 is too little of an incentive to force me to learn now.
Funny how a company that allegedly takes its love of its customers very seriously is still forcing them to use mail-in rebates — even for products they purchase online.
Oh, I gave it a try. I printed the rebate form, filled out my name and address, and even scrounged around for an envelope and a stamp. But when I realized I needed to cut the UPC codes from the boxes of all 10 products I purchased — and then write those same UPC numbers on the form — and then go back and print the receipt from my online purchase — and circle the prices of all the items in question — I gave up.
Who in this age of real time marketing, omnichannel experiences and digital everything has the time to be patient?
Not me.
Mail-In Rebates: Annoying Customers, One UPC Code at a Time
No comments:
Post a Comment